Technical SEO
SEO Solutions for Strong Website Performance
A strong technical foundation is crucial for your website to flourish in search results. Optimising the behind-the-scenes elements has a significant impact on how search engines understand, index, and rank your website. We ensure your site is built on a solid technical framework, enabling better visibility, higher rankings, and an improved user experience.
Our Technical SEO Services Include:
Crawl & Website Indexability
For search engines to rank your website, they need to find and understand it easily. We make sure your website’s crawl settings are configured correctly while optimising Core Web Vitals. This ensures that pages not only get indexed but also load quickly, are interactive, and provide a stable experience, ultimately boosting both crawlability and search engine rankings.
What we do:
- Verify your robots.txt file to ensure search engines can access the right content.
- Use XML sitemaps to help search engines discover and crawl all important pages.
- Resolve crawl errors and optimise for improved indexing.
- Monitor Core Web Vitals to ensure smooth user experience and improve crawlability and rankings.
Site Architecture & Navigation
Your website’s structure should be intuitive, both for visitors and search engines. We optimise your site’s architecture, ensuring it has a logical, easy-to-follow structure that helps both users and search engines find what they need.
What we do:
- Organise your site’s navigation to ensure a smooth, user-friendly experience.
- Ensure a well-defined URL hierarchy and effective internal linking for better discoverability.
- Create breadcrumbs and clear navigation paths for both users and search engines.
Site Speed & Performance
Website speed is a crucial factor in both user satisfaction and search engine rankings. Slow-loading websites can lead to high bounce rates and missed opportunities. We ensure your site is optimised for speed, performance, and smooth functionality across all devices, with a sharp focus on improving Core Web Vitals to meet both user expectations and SEO standards.
What we do:
- Optimise image sizes and content delivery to ensure fast page loads.
- Minimise the use of heavy scripts that can slow down your site.
- Implement caching solutions to improve load times for repeat visitors.
- Make sure your website is mobile-responsive and fast on all devices.
A Strong Foundation Improves Rankings
We focus on critical technical elements that influence how search engines interact with your website. By optimising these aspects, we help boost your site’s performance, visibility, and rankings. Here’s what we optimise:
Crawlability & Indexing
Improved Rankings
Search engines reward websites with solid technical foundations. By addressing technical issues, your website becomes more likely to rank higher for your targeted keywords.